The Board of Directors of the David A. Straz, Jr. Center for the Performing Arts, has appointed Greg Holland as the new president and CEO of the organization.

Holland has served as an arts executive, theater manager, revenue generator and negotiator for over 25 years.

“I am eager to join the effort to master plan the Straz Center. It has an already strong foundation that will allow us to grow and expand the Patel Conservatory, Opera Tampa and Broadway at The Straz. Tampa is a dynamic city and we are thrilled to be moving to the area and become an integral part of the community,” Holland, a University of Texas at Austin graduate, said in an official press statement.

“Greg is the ultimate seasoned professional and I am thrilled to leave the Tampa Center for the Performing Arts in his capable and inspired hands,” added current President and CEO Judy Lisi.

The David A. Straz, Jr. Center for the Performing Arts is one of the largest complexes and in a typical season more than 600,000 spectators attend at least 1,500 events and it is expected that Holland’s arrival will explore new and exciting developments fun art.