New Survey Reveals Gen Z & Millennials More Invested in Classical Music Education than Boomers
By Afton Markay(Photo credit: Alex Burns)
The Association of British Orchestras (ABO) has released the findings from a new research study on generational investment in classical music education.
Based on ABO’s study conducted by Opinium, 77 percent of UK adults aged 18-43 (Gen Z and Millennials) believe British orchestras should offer live music-making opportunities for young people. These include youth orchestras, after-school programs and group activities. In addition, 75 percent of Gen Z and Millennials reported that listening to or participating in classical music can have a positive impact on the development of transferable skills, compared to 52 percent of those aged 65+.
Other key findings include that 60 percent of Gen Z and Millennials feel classical music also had a positive impact on their own health and wellbeing. This sentiment is shared in comparison to 55 percent of those aged 44-59 (Gen X) and 45 percent of people aged 60-78 (Baby Boomer). Overall, the survey findings demonstrate a growing trend of younger audiences engaging with classical music.
Judith Webster, Chief Executive, the Association of British Orchestras, said in a press release, “It is encouraging to see how many of the younger generations feel so positively about the impact access to live music making in schools can have on children and young people…Our campaign, An Orchestra in Every School, champions the works our member orchestras are doing to offer over one million children and young people access to live music making opportunities through 2025.”
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