The Verbier Festival Foundation has announced the appointment of Hervé Boissière as Co-CEO. He will work alongside founder Martin T:son Engstroem starting on April 15, 2024.

Boissière is the founder of medici.tv and has also worked as Executive Director of Mezzo television channel and the director of EuroArts production Company. He also held various senior management positions at Warner Classics.

“Through his work of filming, broadcasting, and promoting hundreds of concerts, Hervé Boissière has played an active role with the Verbier Festival since 2007,” said Engstroem in an official press release issued by the company. “Together we have created an opportunity for artists performing in Verbier to be seen by millions of viewers all over the world. Welcoming Hervé as Co-CEO within our organisation will mean both continuity and growth for the future. We are both up for the challenges ahead and are inspired by the Verbier Festival’s incredible potential.”

“What the Verbier Festival has achieved over the last 30 years is truly exceptional,” Boissière added. “Thanks to Martin’s boundless vision, this Festival is an international reference, a symbol of artistic and educative excellence, generosity, and responsibility in the face of the challenges of our time. Its values are my own, and I’m very honoured to be joining Peter, Martin and the wonderful team I have known since 2007 when I founded medici.tv in Verbier. We have some great opportunities for development ahead of us. I look forward to joining all our artists, colleagues, partners, friends and public in beautiful Valais to continue writing the magical story of the Verbier Festival.”