The Dallas Opera to Make thedallasopera.TV Free for All
By David SalazarThe Dallas Opera has announced that it will no longer charge any subscription fees for thedallasopera.TV.
The company noted that all content will now be free to all users though there will be some original pay-per-view projects at lower costs.
“The Dallas Opera is pleased to expand access to thedallasopera.TV by removing the paywall for our audiences,” said Ian Derrer, TDO Kern Wildenthal General Director and CEO, in an official press release. “We learned a great deal during the pandemic shutdown about creating content for this digital stage, understanding demand, and generating interest via social media. We also learned that free access creates a better user experience and offering a variety of access points is an important part of growing new audiences.”
The channel’s content will be broken up into four categories including Mainstage, TDO Network, OperaKids, and Backstage Pass.
As part of its Mainstage offerings, the company will present three of its 2021-22 productions including “Madama Butterfly,” “Flight,” and “The Pearl Fishers.” The company will also rotate in archival performances on a rotating basis.
As part of TDO Network, the company will showcase new episodes of “The News” with OperaWire, “What Happened Was…” with Zachary James, and “Taking the Stage” with Kristian and Quo.
OperaKids will feature programming such as “MaestraMagic!,” “Kids Opera Bootcamp,” “Jack and the Beanstalk,” and “Doctor Miracle.”
Finally, Backstage Pass will feature supplemental content from the company’s mainstage and educational work.