Famed tenor Juan Diego Flórez has announced the establishment of a new record label.

The acclaimed tenor said in a press release, “He has now founded his own label under the name Florez Records. The first album will be released in autumn 2024 and is dedicated to the zarzuela genre. It will also mark the star tenor’s first recording with Sinfonía por el Perú Youth Orchestra and Choir, an organization that forms part of the social project he founded and supports, Sinfonía por el Perú. This first recording is led by conductor Guillermo García Calvo, who looks back on a long international career and has been Music Director of the Teatro de la Zarzuela between 2020 and 2024.”

The release added, “A tour of major European arts centres featuring with selected romances and orchestral pieces accompanies the release. Stops include Teatro Real, Madrid (19 September), Palau de la Música Catalana, Barcelona (21 September), Vienna Konzerthaus (24 September), Victoria Hall, Geneva (27 September) and Philharmonie de Paris (30 September).”

“By turning to ‘zarzuela,’ he returns to the genre with which he opened up the world of opera as a young singer and composer of popular songs. ‘These romances full of passion and emotion represent an almost unique opportunity for Spanish and Latin American tenors to sing in their mother tongue,” The Peruvian tenor noted.

Flórez is the latest artist to open a record label, following Sonya Yoncheva with SY11 and Marina Rebeka with Prima Classics. Prior to creating his own record label, Flórez was an exclusive artist for Sony Classical and Decca Classics.

Next up for the tenor are performances of “Ermione” in Pesaro this August followed by a concert at Ljubljana with the RTV Slovenia Symphony Orchestra under Oksana Lyniv. He will also give a recital at the Große Festspielhaus in Salzburg alongside piansit Vincenzo Scalera.