Deutsche Grammophon To Team Up With Apple Music

By Francisco Salazar

Deutsche Grammophon and Apple Music have announced a long-term collaboration designed to enhance the experience of classical music for a global music audience.

The partnership will feature “The DG Playlist” – a regularly updated classical musical experience to highlight the very best recordings from the iconic 120-year-old classical music label. The playlist will also feature a selection of visual albums featuring legendary performances by DG superstar artists and special video performances from Daniil Trifonov and Ildar Abdrazakov.

For the launch, artists Daniil Trifonov, Rolando Villazón and Peter Gregson will curate Apple Music’s three main composer radio stations: Mozart, Bach, and Beethoven.

Deutsche Grammophon’s Apple Music destination will bring together audio and visual content in one platform and will highlight major classical music events, iconic releases, featured composers and performers and significant anniversaries alongside curated playlists and outstanding audio-visual content on which Apple Music’s specialist classical team will work closely with DG’s in-house and guest curators.

The new project will also include the first-ever full opera to be offered by Apple Music in the form of a visual album. The opera will be Gounod’s “Roméo et Juliette” from the 2008 Salzburg Festival, starring Villazón and Nino Machaidze.

Per a press release Dr Clemens Trautmann, President Deutsche Grammophon said, “The curatorial power of the Yellow Label and our vibrant artist community has always been exceptional, in record stores and in the digital space. In a world where attention spans have become shorter and classical music content more ubiquitous, people must think wisely before spending their limited time and resources. Together with our partner Apple Music, we aim to enable discovery and provide orientation to everything that is essential in classical music. We also embrace the opportunity to present short-form and long-form video productions in a significant way, making the service a cornerstone of DG’s global audio-visual strategy.”