Celebrity Series of Boston has launched a new partnership with creative agency Colossus Creative to aid in the modernization of its marketing identity.

The Celebrity Series of Boston will engage in a rebranding process with the 2024 AdAge Small Agency of the Year recipient with the hopes of being a welcoming, inclusive, community centric, and accessible organization.

“We are excited to start this work with Colossus Creative, who impressed us with their experience, skills, and willingness to listen,” said Celebrity Series President and CEO Gary Dunning in an official press release. “This effort comes out of our ongoing commitment to advancing our mission and achieving our strategic goal of reaching more people, deepening our engagement with the public, and diversifying our audience. We do not take this endeavor lightly, given the rich history of our organization. Rather, we approach this rebranding process with a steadfast belief that we can build on our legacy of presenting inspiring artists and delivering enriching performances to a broader audience across Greater Boston.”

Celebrity Series of Boston was founded in 1938 and has brought some of the most renowned musicians to Boston’s major concert halls.