Apple Music Buys Primephonic

By Francisco Salazar

Primephonic, the renowned classical music streaming service, has sold its platform to Apple Music.

The company announced on August 30, that Apple will take over all the platform functions and Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content.

Apple Music Classical fans will get the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.

In a statement Oliver Schusser, Apple’s vice president of Apple Music and Beats said, “We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts. Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”

Primephonic’s Thomas Steffens added, “Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry. Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”

In a statement, Primephonic noted that three years ago, the company launched to create a better future for classical music by addressing the challenges and complexities of the genre for the streaming era.

“To fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide. As a classical-only startup, we can not reach the majority of global classical listeners, especially those that listen to many other music genres as well. We, therefore, concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music.”

Primephonic will no longer be available for new subscribers and will be taken offline on Sept. 7. Apple Music will launch a dedicated classical music app next year and current Primephonic subscribers will receive six months of Apple Music for free.