Warner Classics has announced that Sean Michael Gross has been promoted to the new role of Vice President of Warner Classics UK & North America.

Gross has headed up Warner Classics in the UK since joining the company in 2021.

According to a press release, he will split his time between London and the US, and will continue to report to Alain Lanceron, President, Warner Classics and Erato.

In a statement, Gross said, “I’ve been honored to serve as the steward of our incredible artists and catalog in the UK these past two years, and am excited to now add North America to my remit. In my view, there has never been a more exciting time for classical music, with the breadth of new artists and repertoire that are expanding our definition of the genre, and more than a century of recorded music accessible at every curious listener’s fingertips.”

Lanceron added, “Sean has been a tremendous asset to our global Classics team in the last couple of years. He is always at the forefront of change in the classical music sector, taking an innovative approach that embraces the future. I know that he’ll do a fantastic job leading our North American operations.”

Over the years Gross has worked at global artist management agency IMG Artists, arts PR firm 21C Media Group, and music management company Askonas Holt. In 2022 he began to serve on the Board of Governors of the Guildhall School of Music & Drama.