San Diego Opera’s Rebranding Campaign Earns Major Accolade

By David Salazar

San Diego Opera has received the 2023 Sandie Award for Excellence in Branding.

The award, which is awarded by the American Marketing Association, was given for San Diego Opera’s 2022-23 Rebranding Campaign. The company created a new logo for its season via a partnership with Esser Design to help the organization better align with San Diego and its culturally diverse communities. Moreover, the two organizations revealed a new tagline “Every Voice Tells a Story.”

“We are honored to receive this prestigious award. When San Diego Opera set out on this process, we endeavored to build a brand that truly reflected the exciting and diverse work on our stage, and also show that opera is accessible to all within our community,” said  Matt Graber, San Diego Opera’s Chief Marketing and Communications Officer, in an official press statement. “As a result of this campaign, we have seen incredible growth in audience numbers as well as in the diversity of our patrons. It is inspiring to see this work recognized by such a respected organization as the AMA.”

The company’s 2022-23 season featured performances of “El Último Sueño de Frida y Diego, “Suor Angelica,” “Gianni Schicchi,” “Tosca,” and “Ghosts.”