San Diego Opera has announced that Ed Hofmeister has been appointed as its new Director of Marketing and Communications.

In his new position, he will lead efforts to expand San Diego Opera’s reach and bring its acclaimed artists, world-class productions, and impactful community programs to an even wider audience.

Hofmeister has served in roles at the Tony Award-winning Old Globe, Lamb’s Players Theatre, and Mainly Mozart. He has also served in the Southeast as Chief Marketing Officer for the historic Florida Grand Opera.

In a statement, David Bennett, General Director of San Diego Opera said, “We are thrilled to welcome Ed Hofmeister back to San Diego. His extensive experience and dedication to bringing performing arts to new audiences—especially in San Diego—aligns perfectly with our mission to reach even more of our community with the power of the human voice through opera, and will prove invaluable going into our landmark 60th anniversary season. We can’t wait  to see how his efforts will enhance our presence in San Diego and beyond.”

Hoffmeister added, “I’m so glad to be back in San Diego and I’m even more overjoyed to join David Bennett and his stellar team here at San Diego Opera. It would be exciting in any year, but arriving right as the organization starts its 60th anniversary season is mind-blowing. When I think of the artists and arts professionals who have labored over the years to bring the Opera to this moment in history, it’s both humbling and inspiring to get a chance to build on that legacy. I can’t wait to connect with audiences and introduce new people to this amazing art form.”

San Diego Opera is set to celebrate its 60th anniversary season this season with productions of Puccini’s “La Bohème,” Strauss’ “Salome,” and Verdi’s “La Traviata.”