San Diego Opera has announced the appointment of a new Chief Marketing Officer.

The company revealed that Matthew E. Graber would be taking over the position, bringing with him over 17-years of experience working with such companies as South Coast Repertory Theatre, The Blank Theatre, Shawnee Summer Theatre, The Arden Theatre Company, Indiana Repertory Theatre, Cal Rep, Arizona Theatre Company, Blindspot Collective, Diversionary Theatre and The Geffen Playhouse. He has also served as Director of Marketing and Communications and Director of External Affairs with San Diego Repertory Theatre.

“It’s such a thrill to be joining the innovative team at San Diego Opera during this transformative moment in the Company’s history,” Graber said in an official statement. “It’s a thrill to be part of an organization that is building towards the future, and also brings so much to the San Diego community, and beyond.  It is my goal to work to bring world class opera to diverse communities all over the region.”

In his new position, Graber will be charged with overseeing the creation and execution of the Company’s marketing strategy and will be responsible for all “marketing, communications, audience engagement, and customer service/sales activities in support of the San Diego Opera’s mission, branding, audience development, and earned income/revenue diversification goals.”