The Salzburg Festival has announced that the Würth Group has become the festival’s next main sponsor.

The Group takes on the role for three years, starting next season.

“We are very grateful and honestly touched that Professor Reinhold Würth and the Würth Group have now more than doubled their contributions, which were already generous. Our intense conversations have shown that we are united in our quest for quality, just as much as in our belief in the power of the arts. I consider this extension an endorsement of our work so far, and an encouragement to remain true to the intentions of our Festival’s founding fathers,” said Festival President Dr. Kristina Hammer, per an official press release.

The Würth Group is described as “the global market leader in the development, production, and sale of fastening and assembly materials and the life work of Prof. Dr. h.c. mult. Reinhold Würth, who transformed his father’s two-person company into an internationally leading operating group with more than 2,700 branch offices and shops in more than 80 countries.”