The Royal Opera has announced a new partnership with Rolex, as the prestigious watchmaker becomes its first-ever Principal Partner.

Building on an existing 18-year partnership as the Official Timepiece of the Royal Opera House, this new collaboration marks a new era that will see Rolex become the headline partner of The Royal Opera from the 2024-25 Season – the very first brand to take on this pivotal new role.

In a statement, the Director of The Royal Opera, Oliver Mears, said “We’re looking ahead to a thrilling Season at The Royal Opera and are delighted to be welcoming Rolex as our first ever Principal Partner. Our common values of partnering with the world’s most talented artists, celebrating excellence and artistic creativity will help us to develop the next generation of world class musical talent.”

Rolex Director of Communication & Image, Arnaud Boestch added, “The relationship between Rolex and the Royal Ballet and Opera has just become stronger. Our brand’s history of supporting the world’s leading cultural institutions is long and we proudly participate in fostering the most important cultural traditions existing today. As Principal Partner of The Royal Opera, we are looking forward to our continuing partnership.”

The support of Rolex will enable the Royal Opera House to deliver world-class productions to new and existing audiences around the globe.