Primo Artists Unveils New Public Relations Division

By David Salazar

Primo Artists is diving into the public relations business.

The company announced that it would be launching a public relations division within the organization and bringing in Katy Salomon to be its Vice President.

Salomon, who has been a member of Morahan Arts and Media for the past five years, has worked PR campaigns for such organizations as The Philadelphia Orchestra and The Crossing, among others. She has also worked PR for such companies as Deutsche Grammophon, Verve Label Group, and American Friends of the Israel Philharmonic, to name a few.

“I’m thrilled to join the illustrious Primo Artists and look forward to adding my public relations and marketing expertise to the company’s superlative offerings,” Salomon said in an official press statement issued by the company. “Charlotte Lee and I share many values, and I’m excited to embark on this collaboration with the company so we can change the landscape of arts promotion.”

Based in NYC, Primo Artists currently represents 12 artist management clients and 14 social media clients.