Norlandsoperan has announced that Sara Hardell Flagge will be its new communications and marketing director.

Flagge has previously worked as a strategy consultant at the Umeå-based marketing and business development agency Oddo. Over the course of 10 years, she has worked on brand development and strategic communication, and marketing. Additionally, she has given lectures in Strategic Communication at Umeå University and has a Ph.D. in Arts and Visual Design from Lund University.

She will commence her tenure on April 10, 2023.

“Norrlandsoperan not only creates fantastic experiences for its audience, it also fulfills an important function for the development of contemporary performing arts nationally and internationally,” said Flagge in an official press statement. “It attracts me to be able to contribute at management level to strengthening Norrlandsoperan’s position both in and outside of Sweden.”