(Credit: COURTESY OF BULGARI)

Bulgari has announced that conductor Lorenzo Viotti will become a world ambassador.

The company, known for luxury watches, said, “Bulgari is pleased to announce that Lorenzo Viotti is joining the brand’s outstanding family as new global watches ambassador.  The music director will support Bulgari in spreading its core values among an international audience.”

Viotti added, “I am very grateful to start this new chapter with the Bulgari family. Their artistic vision of the future and respect for traditions are two elements of time that I respect a lot and try every day to practice in my art.”

Viotti is currently the Music Director Designate of the Netherlands Philharmonic Orchestra, the Netherlands Chamber Orchestra, and Dutch National Opera.