The Juventus Lyrica, which operates in Buenos Aires, Argentina, is inviting millennials to the opera in hopes of expanding their experience of the art form.

The company sent out the invitation via Instagram, noting that 20 free tickets would be available for millennials. The company will allow them to attend a performance and enhance their experience via social media with videos, live streams, and other activities.

The company has two major operas coming up with “La Traviata” and “The Magic Flute.” The company will also be celebrating its 20^th anniversary at the Teatro Colón on September 6, 2019.

“La Traviata” commences its run on May 24 and runs through June 1. The cast will include Carolina Gómez and Ivana Ledesma as Violetta. Sebastián Russo and Pablo Urban will rotate Alfredo with Ernesto Bauer and Juan Font as Giorgio Germont.

“The Magic Flute” will open on July 26 and will run through August 8, 2019.