Javier Manzana has announced the founding of ARETÉ ARTISTS, a new international boutique platform dedicated to artistic excellence, long-term career building and meaningful cultural projects.

The management company currently has Pablo Ferrández, Alexandra Conunova, Eva Gevorgyan, Diego Ceretta, Julio García-Vico, and Kevin Spagnolo on the roster.

In a letter by Manzana, he said, ARETÉ ARTISTS is built around five interconnected pillars, Artist Management, Touring, Artistic Consultancy, Branding and Positioning, and ARETÉ Performance State.

He added that he his new company, “exists to promote artistic excellence, grounded in musical integrity and uniqueness, and to create experiences that are truly memorable and transcendent. This is not a project born overnight. ARETÉ is the result of many years of thought, work, observation, questions, disappointments, conviction and belief. It has been carefully constructed from everything I have learned first as a pianist, then as an artist manager, and as someone who still believes that classical music deserves to be treated with depth, care, integrity, intelligence and uncompromising artistic judgement.”