The Houston Grand Opera and True Tickets have announced a landmark partnership that will introduce a state-of-the-art digital ticket delivery solution that is designed to enhance convenience and security for opera enthusiasts.

The new approach will streamline the ticketing process and will also address the challenges of ticket reselling and fraud.

The Houston Grand Opera will utilize a convenient and secure method to deliver and manage tickets while avoiding third-party price increases and ensuring that they are distributed fairly.

In a statement HGO General Director and CEO Khori Dastoor said, “We want our audience’s experience with our company to be easy and seamless, beginning to end. The new digital ticketing process we’re introducing with our partners at True Tickets is a direct investment in our audience—one that we hope allows each operagoer to enjoy a hassle-free outing to the Wortham Theater Center, and lend their full attention to reveling in beautiful art and music.” 

Ken Lesnik, Head of Business Development, True Tickets added, “This partnership signifies a pivotal step forward in how tickets are managed and enjoyed. Together with Houston Grand Opera, we are not only setting a new standard for digital ticketing but also ensuring that every ticket transaction is transparent, secure, and user-friendly.”