(Photo credit: Pablo Strong)

Glyndebourne has announced the appointment of Laura Jukes to the role of Director of Audiences.

Jukes joined the company as the Senior Marketing Officer in 2010. Four years later,  she was promoted to Head of Marketing and led Glyndebourne through a revolutionary approach to digital marketing and audience insight. In 2020, she became Head of Communications, leading an integrated team comprising marketing, audience insight, digital media and press and PR. Since June of this year, she has fulfilled the role of Interim Director of Audience Engagement working as a member of Glyndebourne’s executive team with leadership of membership, marketing, PR, brand, insight, and content creation.

Prior to joining Glyndebourne, Jukes held roles at the Edinburgh International Festival, Traverse Theatre, and London’s Arcola Theatre.

Richard Davidson-Houston, Glyndebourne’s Managing Director, said in a press release, “I am delighted to announce Laura’s appointment to the role of Director of Audiences. Her strategic, audience-centred approach has been integral to achieving record-breaking visitor numbers and revenue this year and make her the ideal candidate to lead Glyndebourne’s efforts to keep driving audience growth as we head towards our centenary in 2034.”