Festival Napa Valley has announced it is introducing a “Choose Your Price” ticket model for the 2025 Summer Season.

This will be the first in the region and the new option, launching in March with single-ticket sales, advances the Festival’s Arts for All mission by allowing attendees to select ticket prices that fit their budgets.

In a statement, Rick Walker, President and CEO of Festival Napa Valley said, “Access to the arts has always been central to Festival Napa Valley’s vision. This approach lets everyone experience the magic of live performances in one of the world’s most inspiring settings,”

The “Choose Your Price” model applies to all general admission seats for Summer Season performances at the Culinary Institute of America (CIA) at Copia and the Festival Napa Valley Stage at Charles Krug Winery. Ticket prices start as low as $0-$5, with the option to contribute more to support the Festival’s education and community programs.

Festival Napa Valley’s 19th Summer Season will take place at venues throughout Napa Valley, July 6-20, 2025.