Deutsche Grammophon (DG) and medici.tv have announced a partnership to take live video content, audio recordings and merchandise to subscribers around the world.

Under the terms of the partnership, medici.tv subscribers will also enjoy unique DG Store benefits, such as early access and exclusive drops.The partnership will come during the prestigious Verbier Festival, which will see medici.tv and STAGE+ broadcast content from the highly acclaimed festival program to their audiences. Video programs from the festival with Universal Music artists will be broadcast live to audiences across the globe.

Both medici.tv and DG have longstanding, successful relationships with the Verbier Festival and for the past 15 years, medici.tv has been broadcasting approximately 25 video programs live during each edition of the festival and serves as the ultimate audiovisual home of music from the festival. In parallel, the record label Verbier Festival Gold – a joint collaboration between the Verbier Festival and DG – has amassed an impressive catalogue of over 50 albums, and preserves the festival’s audio legacy.

Beyond the Verbier Festival, subscribers will be able to enjoy concerts of the Philadelphia Orchestra and its renowned Music Director Yannick Nézet-Séguin as well as further bespoke concert and broadcast events from some of today’s finest classical and jazz artists.

In a statement, Cloé Falgas, Executive Director of medici.tv said, “Deutsche Grammophon and medici.tv share the essential conviction that great music is not simply consumed, it is experienced. This partnership will allow us to embody that shared commitment on an unprecedented scale.”

Dr. Clemens Trautmann, President Deutsche Grammophon and New Business Strategy Global Classics added, “Since 1898 Deutsche Grammophon has successfully brought timeless art to global audiences. Both teams at medici.tv and Deutsche Grammophon believe in the power of true artistry and in the boundless opportunity that technology creates to connect classical artists with their global superfan community. Our partnership means together we’ll be making the world of classics and jazz more available and accessible.”