Audi will remain one of the main sponsors of the Salzburg Festival until 2027, continuing a partnership that goes back as far as 1995.

“Both partners are delighted that our cooperation agreement has been extended today through 2027. Sponsors such as Audi guarantee diverse and high-carat program at the Salzburg Festival, as they ensure that the Festival has the necessary financial stability,” said the Directorate of the Salzburg Festival in an official statement.

Meanwhile, Markus Duesnann, Chairman of the Board of Directors of Audi AG, added that, “supporting the arts in diverse ways is part of our social responsibility as a company. With its unique mixture of tradition and innovation, artistic excellence and creativity, the Salzburg Festival occupies an outstanding position.”

Audi and the Salzburg Festival have formed an innovative partnership for the past 27 years, producing innovative projects together including offering visitors of the festival a tour of Salzburg via VR. Since 2020, the festival has also employed electric vehicles supported by Audi. Furthermore, Audi has been a major sponsor of international program presentations and the Salzburg Festival has offered its only guest appearance at Audi’s Summer Concerts festival in Ingolstadt.