The independent, community-focused radio network All Classical Portland celebrates its 40th birthday by announcing a rebrand.

Its new logo and visual language were created in partnership with London-based boutique creative consultancy Hyper Beau.

The President and CEO Suzanne Nance shared this in a press release stating, “We are honored to be recognized as a leader in public media, for high rankings in listenership as well as our innovative programming on the air and in the community. This brand alignment reflects our flourishing global reach and our welcoming hometown touch, and positions the station to improve its accessibility and visual recognition, especially in the digital media landscape. We remain committed to enhancing lives and breaking down barriers to classical music; welcoming all people and all communities to experience the power of the arts on All Classical. It’s the same wonderful station listeners have grown to love over the past four decades, with a new vibrant look!”

The development of its new visual language had two ambitious goals,”to break the category norms for classical radio, and secondly to make a big visual impact in the digitally dominated media and music scene.”

All Classical Radio is consistently recognized in the top three classical radio stations in the USA. The network’s 98 percent locally produced programming includes collaborations and outreach, music playlists, interviews, live broadcasts, and arts and culture specials. It is also home to the award-winning Recording Inclusivity Initiative and the International Children’s Arts Network and is the first classical stations in the nation to name artists and composers in residence.